Marketing Services

Style Guide
A complete branding solution will be completed. A guide will be compiled for the company to reference. The style guide will include the overall branding theme, colors, fonts, etc.
Stationery
Letterhead and envelopes will be custom designed to fit the logo, colors, and other branding ideas.
Business Cards
Professional business cards will be custom design to your needs. There are many choices of paper, colors, inks, and other options to choose from. Pillar Solutions will consult and help decide on what design is best.

Interactive Map
The interactive map will display a 2-dimensional rendering of the project plan, including the lots, etc. The map will be fully interactive, allowing the user to zoom in and out, navigate to various areas, click for more detail on a lot, and view photos of the lot. The map will also contain pricing and other information for each lot, which will be integrated with the back-end system.
Photo & Video Gallery
The photo/video gallery on the website is a Flash-based program that displays the photos as thumbnails or slideshow. The user may also view the videos from the thumbnails.
Hosting/Email
A full, dedicated server is recommended for the system. The server will contain the needs for a secure, high traffic website, along with internal file uploading, email accounts, and other needs.
Location Flyover
The location flyover is a Flash-based map that begins at the country level (Panama or Central America) and zooms into the project location.
Flash Animation
Additional Flash for the website may be created. It is recommended that some Flash animation be present on the home page to attract visitors' attention.
Website Content & Pages
Content and pages may be written and published per request.

Lead Management
All leads through the website may be managed in the back-end system. The leads are tagged with referrer information, and can be converted to clients.
Client Management
A full CRM system includes contacts, types, progress, and much more.
Calendar
The calendaring system helps communicate important dates for the entire company to see.
Project Management
The project management center includes the following features: Project editing, adding, creating tasks, importing/exporting reports, calendaring, edit/list phases, edit/list marinas
Design Center
The design center is the central management system for each item and packages available for the clients' property. The client can login and choose lighting packages, carpet, and others, for example. On the admin side, the items and packages are fully editable.
Reporting
Various reports can be created such as:
- Commission Reports
- Referrals
- Client Account Reports
- Saved Reports
- Cash Flow Reports
- Money Due Reports
- Referral Reports
- Survey Results
- Email Mailings
- Interests Reports
- Bank Reports
- Unit Reports
- Custom SQL Reports
- Table Schemas
User Management
The back-end admin area contains functions to manage users within the company.

Photography
A collection of photos of the resort can be taken for use in collateral and the website.
Video
This may be an approx. 5 minute video of the resort and aerial.
DVD
The DVD would contain the 5 minute video and more information on the resort. This DVD would be sent to new prospects.

Below is a list of collateral that may be created for marketing purposes:

Search Marketing (Pay-Per-Click)
Search marketing is a valuable marketing channel for targeting active and engaged users. Conversion rates are high and cost-per-conversions are usually much lower than other advertising. A solid search marketing campaign is highly recommended.
Search Engine Optimization
High search engine rankings increase traffic and exposure to your website. Since high search engine rankings are based on a website's popularity and relevancy, monthly search engine optimization is necessary. Each month, a combination of online marketing services is performed to achieve the necessary rankings for increased traffic and exposure.
Analytics
Website analytics is a must-have to extract data from the website traffic. A comprehensive analytics program is included.

Consulting Trips
Periodically, visits to the resort for photography, marketing, etc. will be needed.